Sandrew's Wine Consulting

"Thank you so much for providing your valuable wine knowledge to our tasting room staff. You introduced ideas that the staff had not pondered before and they showed immediate interest in doing more research for their own personal education. In the week following the workshop I noticed the staff sharing with customers the new knowledge they had gained and they were more comfortable and confident when talking about wine. We’d love to have you back to work with our staff again in the future!"

—Stephanie Friedman
Tasting Room & Wine Club Manager
Castle Vineyards & Winery

Wine Industry Professional: Since 1977

Wine Educator: Since 1982

Management: Trained and mentored more than a thousand sales and marketing wine professionals.

SALES AND MARKETING STRATEGIES, BRAND LAUNCHES

Caymus, Shafer, Matanzas Creek, Opus One, Rubicon, K.J., Miramar Torres, B.R Cohn, Dominus, Conundrum, Viansa, Gloria Ferrer, Domaine Mumm, Alexander Valley Vineyards, Iron Horse, Sinskey, Mazzocco, Swan, Nicholson Ranch, Sullivan Birney, Optima, Forman, Chateau Montelena, The Hess Collection, Far Niente and Dolce.

FOOD AND BEVERAGE DIRECTOR, RESTAURANT AND BAR MANAGER

Wine Director

Restaurants: One Up (Hyatt, SF), Joe Kelley’s, Pacifica Restaurants, Bennigans

Sommelier, completed level 2 out of 3 Master Sommelier Program

Broker, Winery Direct, Distributor

Personal Sommelier

Hospitality, Tasting Room, Wine Club Trainer:  Tailor-made Winery specific educational programs (Intermediate and Advanced)

Bon Appetite, tasting panel member;

Wine Writer (various)

Winemaker dinners: Featured Guest Speaker (20+)

PEOPLE MANAGEMENT

President of I.E. (Sales and Marketing Consulting Firm)

National Sales Manager

Managed wait staffs and bartenders

Retail manager – Wine shop sales clerks ( 3 different shops)

Winery representative

Master of Ceremony: CCI, “Celebrity Chef”, food and wine pairing, 2007 and 2008

President, “Grapenuts” Wine Club (Since 1985)

Sullivan Birney Wine Tasting Room: In charge of barrel tastings, special events, pouring, write wine tasting descriptors.

Chairman of the Board: The R E Advocate

Chairman, Leadership Council (NorBAR)